Hard Part Barber & Beard Parlor

When Hard Part Barber & Beard Parlor first opened, it was a small hometown shop just getting off the ground. I had the opportunity to help create a new identity that reflected the personality of the people behind it, and it's been incredibly rewarding to watch the brand grow alongside the business. What started as a logo project has turned into an ongoing creative partnership. Whether it's apparel, signage, merchandise, or just a wild idea one of us wants to try, they've always been willing to trust the process and have some fun with it. Those kinds of clients don't come around often, and getting to help shape Hard Part's visual identity over the years has been one of my favorite collaborations.