WVTF Radio IQ Campaign

WVTF wanted to connect with a younger audience of listeners—and hopefully future donors—without losing the credibility they've built over the years. Once the idea of "No Noise. Just News." landed on the table, it felt like it deserved visuals that were just as bold as the message itself. I looked to gig posters, and DIY music culture for inspiration, creating a series of graphics that were loud enough to stop people in their tracks while staying true to the campaign's core idea. Each piece works on its own, but together they create a cohesive visual system that's energetic, memorable, and a little unexpected for public radio.