The Floyd Country Store

The Floyd Country Store is more than just a store, it’s a hub for bluegrass music and community in Floyd, Virginia. With a legacy built on tradition, live music, and front-porch energy, it was important that the rebrand felt authentic to what makes the place special.

I was honored to create a new visual identity that respects that history while making it feel fresh and adaptable. The project extended beyond the logo into a full suite of designs including t-shirts, posters, and merchandise that carry the spirit of the store into everything it puts out.