JCCS Hiring Campaign

JCCS wanted to attract a new generation of accountants by showing that a career in public accounting doesn't have to mean sacrificing adventure. The concept centered around blending the language of accounting—bar graphs, spreadsheets, and financial charts—with the landscapes and outdoor lifestyle that make Montana such a unique place to live. Inspired by the look of classic merit badges, I created a series of illustrations that balanced professionalism with a sense of exploration. By building the campaign around JCCS's established color palette and brand pillars, the final pieces felt new and eye-catching while still feeling unmistakably like JCCS.